Assistant Manager- Digital Marketing Job in Bengaluru at smallcase

Smallcase is hiring for the role of Assistant Manager- Digital Marketing!

Responsibilities of the Candidate:

• Execution Excellence: Operational Understanding & experience of Meta Ads, Google Ads & DV360, Understanding of 3rd Party Publisher Ecosystem. 
• Analytics and Reporting: Monitor and analyze performance metrics, providing detailed reports and insights on campaign performance. Use data to make informed decisions and drive continuous improvement.
• Ad tech setup: Should be very savvy and be able to evaluate multiple platforms, onboard partners, set planning principles and manage campaigns.
• Optimization: Continuously test, optimize, and scale campaigns through A/B testing, bid strategies, audience targeting, and creative adjustments.
• Collaboration: Collaborate with internal stakeholders on campaign production schedules, modify activity and notify stakeholders of relevant outcomes, fluctuations and plans. The role requires close collaboration with partners - Google/Facebook/Twitter, 3rd party - publisher ecosystem, content & creative Team, analytics
• Measurement: Thinking beyond just media metrics, working towards business attribution of the media impact.
• Market Research: Stay up-to-date with the latest trends in digital marketing, competitor analysis, and emerging technologies to keep campaigns innovative and effective.

Requirements:

• 1-3 years of experience in campaign management/managing Google ads/Meta ads
• Experience in app installation and engagement campaigns
• Hands-on MS Excel experience
• Have hands-on experience with reporting and analytics platforms like Google Analytics, Third-party App measurement platforms, etc