Assistant Manager - Digital Marketing Job in Bengaluru at PhonePe

PhonePe is hiring for the role of Assistant Manager-Digital Marketing!

Responsibilities of the Candidate:

• Own the entire acquisition strategy and marketing activities for PhonePe apps. The function is responsible for driving performance marketing activities through various channels - Google Adwords, Facebook Manager, Preburn Partnerships and Networks. This will also encompass ensuring tech product integrations for last click attribution and necessary events tracking for CPX optimisation.
• Collaborate closely with the business, product functions to understand the business problem and translate them into the right problem statement
• Collaborate with analytics, marketing product, design, compliance & finance functions on a regular basis to ensure end-to-end planning, reporting, management & execution.
• Work with the analytical team to generate new insights & and work on holistic research to identify new problems. Understand perf channels capability and limitations to suggest a solution of identified problems. The solution should be realistic along with ROI and impact analysis.
• Have strong communication and negotiation skills for vendor selection, management & pricing decisions. Assertive enough to command our requirements with external and internal stakeholders
• Have a strong problem-solving mindset and be able to apply the right analytical approach for solving the same.
• Be able to influence stakeholders across various functions to drive initiatives & data-driven decision making
• Be an integral part of the pod strategy and go beyond being a marketing counterpart

Requirements:

• Engineering or MBA graduate from Tier 1 college
• 1 to 3 years of experience in performance marketing or any analytical roles
• Strong problem-solving & analytical skills
• Penchant for business & curiosity to understand how the product works
• Understanding of attribution mechanism, event tracking, product integrations & optimization frameworks.
• Basic understanding of data structure, storage and flow across engineering systems in order to be able to manage product integrations and raise appropriate requests with analytics
• Understanding of performance marketing principles, law of diminishing return and elasticity.
• Understanding of A-B frameworks & time series analysis
• Experienced in running Google Ads, Facebook Ads Manager, IOS search Ads is preferred
• Experienced in using third-party attribution tool such as AppsFlyer/Singular/Adjust (any one) is preferred
• Experience in Affiliate Marketing & ad fraud prevention is a plus