Assistant Manager - Digital Marketing Job in Bengaluru at PUMA

Puma is hiring for the role of Assistant Manager - Digital Marketing!

Responsibilities of the Candidate:

• Work with the ECOM partners to understand their consumers and drive visibility amongst their loyal databases
• Work with internal business stakeholders to understand priorities and drive digital campaigns in alignment
• Drive integrated paid campaigns with the aim of meeting and exceeding revenue numbers month-on-month
• Deliver regular reports of campaign results, including data analysis and evaluation of KPIs.
• Identify patterns and trends in campaign data sets
• Stay abreast of digital marketing trends and technologies and experiment with new channels to drive efficient acquisition
• Build regular connections with all functions of the marketplace organisation to troubleshoot problems and drive growth levers & commercial negotiations
• Ensure alignment between relevant internal and external stakeholders on initiatives
• Lead smooth functioning of relevant forums such as daily stands ups and monthly reviews
• Develop and support our business strategy in conjunction with the eCommerce leadership team
• Forecast and track commercial goals (topline & bottom line) and specific strategic goals
• Analyze the impact of initiatives underway to enhance understanding of the value of various growth levers on the marketplace

Requirements:

• 2 to 3 years of experience in managing Paid campaigns on Marketplaces such as Amazon, Flipkart or Myntra. Skills
• Strong analytical & data interpretation skills
• In-depth understanding of Marketplace paid platforms
• Understanding of Flipkart Ad portal, AMS, Seller/Vendor Central
• Awareness of attribution models and ability to create a structured approach for RoAS computation