Assistant Manager - Digital Marketing Job in Bangalore at PUMA

Puma is hiring for the role of Assistant Manager- Digital Marketing!

Responsibilities of the Candidate:

• Work with the ECOM partners to understand their consumers and drive visibility amongst their loyal databases.
• Work with internal business stakeholders to understand priorities and drive digital campaigns in alignment.
• Drive integrated paid campaigns with the aim of meeting and exceeding revenue numbers month on month.
• Deliver regular reports of campaign results, including data analysis and evaluation of KPIs.
• Identify patterns and trends in campaign data sets.
• Stay abreast of digital marketing trends and technologies and experiment with new channels to drive efficient acquisition.
• Stakeholder management
• Build regular connections with all functions of the Marketplace Org to troubleshoot problems and drive growth levers & commercial negotiations.
• Ensure alignment between relevant internal and external stakeholders on initiatives.
• Lead smooth functioning of relevant forums such as Daily Stands ups and Monthly reviews 3) Strategy & Planning.
• Develop and support our business strategy in conjunction with the eCommerce leadership team.
• Forecast and track commercial goals (topline & bottom line) and specific strategic goals.
• Analyze the impact of initiatives underway to enhance understanding of the value of various growth levers on the marketplace.

Requirements:

• 2 to 3 years of experience in managing Paid campaigns on Marketplaces such as Amazon, Flipkart, or Myntra.
• Strong analytical & data interpretation skills.
• In-depth understanding of Marketplace paid platforms.
• Understanding of Flipkart Ad portal, AMS, Seller/Vendor Central.
• Awareness of attribution models and ability to create a structured approach for RoAS computation