Responsibilities of the Candidate:
- Handle marketing end-to-end for all live entertainment projects and tours
- Lead marketing strategy, planning, execution, monitoring, optimization and reporting for branded IPs and tours
- Help establish a positive ROI on marketing spends or reach the relevant business objectives on all IP projects
- Strive to improve all other marketing and business KPIs as relevant to different projects
- Lead conversations on ticket pricing, slabs, online and onground branding etc. for such projects
- Lead market research to identify artists, new markets and current trends to identify growth opportunities
- Work with external agencies and tools for timely and efficient execution of deliverables
- Work with internal teams on other ongoing projects for efficient output wherever possible.
Requirements:
- 4 - 6 years of work experience in growth/performance marketing in a relevant sector (e-commerce/lifestyle brands/media and entertainment / live events).
- 3+ years of experience in CPC campaigns management (Google+Meta).
- A strong work ethic, with the ability to work well both independently and within the context of a larger team-oriented environment.
- An analytical mindset and strong problem-solving capabilities.
- Expertise in tracking and marketing tools - (GA, social media analytics, user engagement retention platforms, etc.) and an obsession with data-driven decision-making.
- Experience driving and executing multi-channel marketing plans and budgets; managing large-scale multi-channel projects.
- Strong written and oral communication skills.