Assistant Manager - Customer Marketing Job in Kolkata at Diageo

Daigeo is hiring for the role of Assistant Manager - Customer Marketing!

Responsibilities of the Candidate:

• Extensive travelling across to the outlets
• Visiting the different markets, visiting outlets during activations
• Engaging consumers and customers at the outlets
• Ability to multitask and deal with complex challenges
• Constantly scouting for new opportunities
• Conduct market recee with Sales team to evaluate and finalize the outlets
• Ensure installations and its maintenance and upkeep at vendor outlets as well as acknowledgement and clearance of the bills as per PO
• Finalise beat as per switch Promotion Plan for outlet mapping and ensure deployment of promotional elements and gifts at outlets as per Activity calendar
• Work towards development and innovations in Signage Elements example racks / main shop signage/ gandolas etc
• Collate and update TSEs & TLs monthly Scores in online & offline Portal
• Prepare and supervise contracts for rental outlets and get their approval through the legal team
• Responsible for the choice of outlets for implementation along with the Sales team
• Use outlets as media vehicle to drive seamless route to consumer effectiveness by building brand visibility, imagery, creating demand through consumer winning activations and leveraging USL portfolio for effective sell-in & sell-out
• Coordinate with the manpower agency for various activities eg. claim settlement etc.
• Ensure accurate spend of budgets at the state level
• Monitor and report performance to the Customer Marketing Manager and support in defining actionable learning for improvement
• Provide feedback to the regional marketing team and sale team for improvement based on the competitor analysis and performance wrt the plan
• Responsible for training and development of the third-party execution force through on the job training & scheduled training calendar in co-ordination with Regional/National Trade marketing
• Induct and train the promoters as per incentive schemes
• Ensure the sales team is aligned to the marketing activity and standards through regular communication and formal meetings

Requirements:

• Qualification: MBA in Sales and Marketing
• Experience: 2-4 years experience in FMCG / Alco-Bev sales
• Planning, execution and review
• Analytical & reasoning skills; data analytics
• Communication & negotiation skills
• Collaboration skills
• ROI Orientation
• Vendor Management
• Training promoters in outlets
• Creativity