Assistant Manager Customer Marketing Job in Hyderabad at Diageo

Diageo is hiring for the post of Assistant Manager Customer Marketing!

Responsibilities of the Candidate:

• Conduct market recee with Sales team to evaluate and finalize the outlets
• Ensure installations and its maintenance and upkeep at vendor outlets as well as acknowledgement and clearance of the bills as per PO
• Finalise beat as per switch Promotion Plan for outlet mapping and ensure deployment of promotional elements and gifts at outlets as per Activity calendar
• Work towards development and innovations in Signage Elements example racks / main shop signage/ gondolas etc
• Collate and update TSEs & TLs monthly Scores in online & offline Portal
• Prepare and supervise contracts for rental outlets and get their approval through the legal team
• Ensure accurate documentation, supervision and monitoring of challans, in & out stock register, bills, POs, GRAs, PR and attendance of the sales team
• Plan and execute POSMs, Display Units, shelf shares for branding and merchandising as per contract and get required sign-off for PO payments
• Help SCMM develop brand communication options at various channels as per brand imperatives
• Coordinate with vendors to oversee the execution of signage in the state.
• Execute agrees visibility strategy and track and monitor visibility execution
• Responsible for the choice of outlets for implementation along with the Sales team.
• Use outlets as media vehicle to drive seamless route to consumer effectiveness by building brand visibility, and imagery, creating demand through consumer winning activations, and leveraging USL portfolio for effective sell-in & sell-out.
• Coordinate with the manpower agency for various activities eg. claim settlement etc.
• Ensure accurate spending of budgets at the state level.
• Monitor and report performance to the Customer Marketing Manager and support in defining actionable learning for improvement.
• Provide feedback to the regional marketing team and sales team for improvement based on the competitor analysis and performance wrt the plan
• Responsible for training and development of the third party execution force through on-the-job training & scheduled training calendar in coordination with Regional/National Trade Marketing
• Induct and train the promoters as per incentive schemes
• Ensure the sales team is aligned to the marketing activity and standards through regular communication and formal meetings.

Requirements:

• MBA in Sales and Marketing
• Experience:  2-4 years experience in FMCG / Alco-Bev sales
• Analytical & reasoning skills; data analytics
• Communication & negotiation skills
• Collaboration skills
• ROI Orientation
• Vendor Management
• Training promoters in outlets
• Creativity