Assistant Manager- Customer Lifecycle Management Job in Gurgaon at MakeMyTrip (MMT)

MakeMyTrip is hiring for the role of Customer Lifecycle Management!

Responsibilities of the Candidate:

• Campaign Management: Conceptualize, design, and execute marketing campaigns to drive engagement, retention, and loyalty within the assigned customer base.
• Data Analysis: Utilize data analysis to gain deep insights into customer behaviour, preferences, and trends by using tools such as Excel and SQL to analyze large datasets, identifying patterns and opportunities for growth.
• Segmentation & Targeting: Create and manage customer segmentation and targeting strategies to optimize the customer journey.
• Customer Journeys: Improve customer journeys by reducing effort, minimizing the number of interactions, and enhancing communication efficiency through automation and other CLM tools.

Requirements:

• MBA from a reputed institute with 2–4 years of hands-on experience in web analytics tools such as Adobe Analytics or Google Analytics, and CRM tools such as MoEngage, WebEngage, CleverTap, etc.