Assistant Manager: Brand Marketing Job in Bangalore at RedBus.in

RedBuss.in is hiring for the role of Assistant Manager: Brand Marketing!

Responsibilities of the Candidate:

• Brand Development:
  • Developing and implementing innovative & creative marketing strategies aligned with the overall brand & marketing strategy of redBus India.
  • Planning, executing, and tracking the performance of marketing campaigns across digital, ATL, and BTL media.
  • Media Strategy and Execution: Translating brand objectives into media strategy and go-to-market media plans. Executing and optimizing media plans with the media agency (digital-first thinking).
  • Conducting research on market trends, audiences, competitors, and end-to-end consumer journeys to drive engagements and conversions.
  • Working closely with external agencies, influencers, and content creators for effective campaign execution and to drive brand visibility and engagement across platforms.
  • Optimizing and analyzing campaign execution spends in accordance with expected revenue and impact on media, brand, and business metrics.
• Execution and Tracking:
  • Execution Excellence: Collaborating closely with the agency, revenue, and brand lead to closely track, manage, and report campaign performance.
  • Measuring and reporting performance with comprehensive pre, mid, and post-campaign analysis and assessing ROI with predefined KPIs.
  • Ensuring quick turnaround on critical deliverables.
  • Demonstrating excellent negotiation skills with vendors to ensure quality, timely delivery, and cost control.
  • Tracking all vendor invoices and payments (pending and delivered).
  • Working with the in-house creative team to efficiently deliver artwork for collateral and campaign communication elements.
  • Driving the marketing planning & calendar, and activations across ATL, BTL, PR, and Digital.
  • Collaborating effectively with cross-functional stakeholders (Product, Supply, etc.) to ensure full support from relevant teams in executing strategy.

Requirements:

• MBA in marketing or equivalent degree 
• 0 to 3 years of prior experience working as an assistant manager or senior brand executive in core brand management profile, preferably in start-ups /FMCG/Consumer Tech and other B2C businesses.
• Strong Communication Skills Proficient in Excel/Google Spreadsheets and PowerPoint.