Assistant Brand Manager Job in Bengaluru at Lenskart

Lenskart is hiring for the role of Assistant Brand Manager!

Responsibilities of the Candidate:

• Develop and implement comprehensive brand strategies to increase market share and brand equity.

• Conduct market research and competitor analysis to identify opportunities and threats.

• Collaborate with the marketing team to create and execute integrated marketing campaigns.

• Develop compelling brand messages and communication strategies for various channels, including digital, print, and social media.

• Manage relationships with external agencies and influencers to enhance brand visibility.

• Ensure brand consistency across all marketing materials and campaigns

• Plan and execute consumer engagement activities, such as events, promotions, and partnerships.

• Lead the development of a series of reels where experts answer questions about contact lenses.

• Utilize customer insights to create personalized marketing experiences

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.

• Minimum of 3-4 years of experience in brand management, preferably in a D2C brand

• Proven track record of developing and executing successful brand strategies and marketing campaigns.

• Strong analytical skills with the ability to interpret market data and consumer insights.

• Excellent communication and interpersonal skills.

• Creative thinker with a results-driven mindset.

• Ability to manage multiple projects and meet deadlines in a fast-paced environment