Area Sales Manager Job in Vijaywada at Bakersville India

Key Responsibilities

1. Sales Achievement & Target Management

• Drive primary and secondary sales to meet monthly, quarterly, and annual targets.
• Develop and execute area sales plans aligned with overall business objectives.
• Monitor and analyze sales performance by channel, SKU, and geography.

2. Team Management

• Lead, train, and motivate a team of Sales Officers / Territory Sales Executives.
• Set clear sales objectives and ensure effective route and beat management.
• Conduct regular performance reviews and field coaching sessions.

3. Distributor & Channel Management

• Appoint, manage, and develop distributors and stockists.
• Ensure healthy ROI, proper inventory management, and timely payments.
• Strengthen trade relationships with key retailers and wholesalers.
• Drive distribution expansion and outlet coverage in the general trade segment.

4. Market Development & Intelligence

• Identify new business opportunities, potential markets, and new product placements.
• Monitor competitor activities, market trends, pricing, and promotional tactics.
• Provide timely feedback and insights to the senior management team.

5. Trade Marketing & Execution

• Implement trade promotions, consumer offers, and visibility initiatives.
• Ensure effective use of POS materials and in-store merchandising.
• Coordinate with marketing and supply chain for smooth execution of campaigns and deliveries.

6. Reporting & Compliance

• Maintain sales reports, market visit reports, and distributor performance summaries.
• Ensure adherence to company policies, trade guidelines, and credit norms.

By connecting its unique competence in innovation, product development & distribution, our compnay gives great sense of fulfillment to bakery & chocolate segment.