Analyst - Programmatic (Media Services) Job in Mumbai at Annalect

Annalect is hiring for the role of Analyst - Programmatic (Media Services)!

Responsibilities of the Candidate:

• Implement and manage day-to-day programmatic buys in DSPs in a self-service manner. Includes, but not limited to, setting bid strategies and performance monitoring
• Deliver actionable audience and optimization-based insights at an agreed-upon cadence
• Work closely with agency teams to provide insights and recommendations that align with, or enhance, strategy/business goals
• Understand performance objectives and KPIs to develop successful optimization recommendations
• Proactively learn advanced trading and optimization techniques across all preferred platforms
• Strictly adhere to agreed quality and delivery timelines.

Requirements:

• 2 to 5 years of experience in managing programmatic campaigns.
• Hands-on experience using DSPs to build and optimize campaigns across various inventory.
• Preferred experience with Google platforms.
• General troubleshooting skills and strong attention to detail.
• Working knowledge of digital marketing: display, video, social and marketing analytics.
• Proven technical and analytical aptitude, with a curiosity for testing and innovation.
• Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.