Analyst – NSE - BSO - Marketing Automation Job in Hyderabad at Deloitte

Deloitte is hiring for the role of Analyst – NSE - BSO - Marketing Automation!

Responsibilities of the Candidate:

• Understand, plan, build, and execute email communications, and marketing automation campaigns with Marketo and Salesforce CRM
• Configure the marketing automation platform to create additional components of the campaign, such as campaign mailing lists, automated flows, web forms, or personalization elements within the campaign assets
• Carry out quality assurance on all aspects of the finished campaign build in line with defined processes
• Work with the project team to attain client sign-off. This may involve managing client amendments, answering client queries, timely communication around project processes, risks, and concerns, and running additional quality assurance processes as required
• Manages lead generation process using forms and smart campaigns and monitors sync between Marketo and CRM
• Have the capability to compose, negotiate, prioritize, and manage project deliverables with stakeholders as needed
• Generate various reports in Marketo and share key metrics with stakeholders
• Basic understanding of Lead scoring