AM Digital Marketing Internship in Bangalore at Acko General Insurance

Acko is hiring for the role of AM - Digital Marketing!

Responsibilities of the Candidate:

• Lead analysis to evaluate campaign performance, suggest optimization, and complete campaign reports, bringing cross-channel performance insights and actionable
• Input into the digital strategy requirements with a strong understanding of the business objectives and KPIs
• Analyze data, trends, and performance and leverage your understanding of Google, FB, & Programmatic advertising solutions to create holistic marketing strategies
• Develop and manage a team of permanence specialists
• Develop and maintain strategic and testing roadmaps in CPC/CPM campaigns
• Lead strategy design to implementation on always on always-on-performance campaigns
• Develop campaign measurement frameworks that are aligned with marketing KPIs and ensure proper mechanisms are in place to track performance
• Coordinate with the creative and content team and help them drive the overall creative and content strategy with supporting data and analysis. 
• Create a campaign yearly calendar, plan budgets & guide the team to achieve the targets