Ads Specialist Job in Pune at A2 Digital

A2 Digital is hiring for the role of Ads Specialist

Responsibilities of the Candidate:

• Develop, implement, and manage advertising campaigns on platforms like Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn, and other relevant channels.
• Conduct thorough audience research to target the right demographics and psychographics for each campaign.
• Create compelling ad copy, visuals, and landing pages in collaboration with the content and design teams.
• Track, analyze, and report on campaign performance metrics such as CTR, CPC, ROAS, and conversion rates.
• Continuously optimize campaigns by adjusting targeting, bidding strategies, and creative elements.
• Plan and manage advertising budgets, ensuring optimal allocation of funds across campaigns.
• Monitor spend and ROI to ensure campaigns stay within budget while achieving key objectives.
• Stay updated on the latest digital advertising trends, tools, and platform updates.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field (preferred).
• Proven experience as a Digital Ad Specialist or similar role.
• Proficiency with advertising platforms such as Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Strong understanding of SEO, PPC, programmatic advertising, and audience targeting.
• Excellent analytical skills and proficiency in tools like Google Analytics, Excel, and other reporting software.
• Experience with A/B testing and performance optimization techniques.
• Excellent communication and project management skills.