Adobe Target Specialist, Analyst Job in Mumbai at Black Rock

BlackRock is hiring for the role of Adobe Target Specialist, Analyst!

Responsibilities of the Candidate:

• Design, configure, and launch A/B, multivariate (MVT), and auto-personalization tests using Adobe Target’s Visual Experience Composer (VEC) and Form-Based Composer.
• Execute complex targeting and personalization strategies using Adobe Target WebSDK and at.js, ensuring seamless integration across web and mobile platforms.
• Build and manage custom mboxes, profile scripts, and audience segments to deliver highly tailored experiences.
• Leverage advanced features such as Auto-Target, Auto-Allocate, Recommendations, and Experience Targeting (XT).
• Collaborate with developers to implement and troubleshoot WebSDK-based implementations, ensuring accurate data collection and experience delivery.
• Maintain and optimize Adobe Target configurations, including identity stitching, edge network calls, and event forwarding.
• Develop and execute a robust testing and personalization roadmap aligned with business goals.
• Prioritize experiments based on impact, feasibility, and strategic value.
• Analyze test results using Adobe Analytics, Customer Journey Analytics (CJA), and other BI tools.
• Translate data into actionable insights and present findings to stakeholders with clarity and strategic recommendations.
• Keep detailed documentation of test plans, technical configurations, and findings.
• Ensure governance and consistency in experimentation practices across teams and regions.
• Partner with product, UX, engineering, and marketing teams to align testing initiatives with broader digital strategies.
• Communicate proactively with global stakeholders to manage expectations and share results.

Requirements:

• 1–3 years of hands-on experience with Adobe Target, including deep execution experience using WebSDK and at.js.
• Proficient in JavaScript, HTML, and CSS for test setup and troubleshooting.
• Strong understanding of Adobe Experience Platform (AEP), Adobe Analytics, and Adobe Launch.
• Experience with identity resolution, event tracking, and audience activation via WebSDK.
• Strong grasp of statistical significance, test design, and performance metrics.
• Skilled in using Excel, Adobe Analytics, and Customer Journey Analytics for reporting and insights.
• Proven ability to independently manage complex testing and personalization programs.
• High attention to detail, strong QA discipline, and ability to manage multiple experiments simultaneously.
• Fast learner, collaborative mindset, and excellent communication skills.
• Comfortable working in a fast-paced, cross-functional, and global environment.
• Education: Bachelor’s degree in Marketing, Computer Science, Statistics, or a related field.