Account Based Marketing Analyst Job in Bengaluru at Plum Insurance

Plum is hiring for the role of Analyst - Account Based Marketing!

Responsibilities of the Candidate:

• Own the research which would feed into the outreach planning for targeted/named accounts by capturing organisation structure, HR & Finance department Changes, quarterly results, creating high-level ROI models etc.
• Work with sales teams to craft strategies to connect with high-level contacts (CXOs, Directors, VPs) in your owned-accounts
• Work closely with the Marketing team in terms of developing account-based content and collaterals
• Create outbound activities through personalised email, cold calling, social selling for opportunity qualification
• Effectively communicate value propositions across multiple product lines to secure initial meetings with prospects
• Develop strong product knowledge - learn Plum’s playbook, ABM tactics and selling practices
• Qualify and develop outbound leads across the business lines through strong communication and discovery
• Run 1-to-1, 1-to-few and 1-to many email, LinkedIn and warm calling campaigns to generate demand and get incremental net-new prospects
• Track effectiveness of the end-to-end marketing funnel from lead generation, conversion and sales qualification to compare various campaigns

Requirements:

• 2+ years of work experience in any customer-facing prospecting role
• Experience in SAAS, IT companies preferred
• Clear, concise, and effective written and oral communication skills
• Empathy towards customers and understanding their needs
• Good interpersonal skills and ability to collaborate with internal stakeholders as well as end customers
• Proven track record of consistency in achieving targets